Following Powerade's global campaign, “Pause is Power”, the Studio X Social Mexico team took on the task of creating a social media toolkit to meet the strategic and content needs of the different countries in Latin America.

An original production was developed to create pieces that were culturally relevant to all types of Open Heart Renegades.

With a digital strategy as a guide and the constant collaboration with TCCC, the creative team of Studio X Social Mexico delivered all sorts of videos and images with insights and language specific to the sports community, always tied to the campaign's concept.

Credits

PMO – Ornella Castillo

PM – Miriam Ramos

Social Strategist – Michell García

Senior Copywriter – Ces Nieto

Copywriter – Nadia Alamillo

Art Director – Mauricio Bonilla

Production Company – Hogarth México